Develon: The New Name for Doosan Construction Equipment - Develop Onwards into the Future.
In a bold move marking a new chapter for one of the world’s most recognised names in construction equipment, Doosan construction equipment has officially rebranded as Develon - a name inspired by the concept of Develop Onwards, reflecting the company’s vision for growth, innovation, and future progress.
The official transition took place in January 2023, following the acquisition of Doosan Infracore by HD Hyundai (formerly Hyundai Heavy Industries Holdings). As part of this strategic shift, the iconic Doosan brand (known globally for rugged, orange construction machinery) has now been replaced on all machines, decals, and brand assets with the newly introduced Develon identity.
Why the Change? The Meaning Behind “Develon”
The name Develon is a purposeful blend of two powerful words: “Develop” and “Onwards.” This combination captures the brand’s mission to continue building on its established legacy while pushing forward into new frontiers of technology, sustainability, and performance.
According to company sources, this rebrand reflects a forward looking mindset - one that emphasises innovation, evolution, and ongoing improvement in the global construction equipment market. Rather than signalling a complete departure from the past, Develon aims to honour the heritage of Doosan while accelerating its future impact on the industry.
The Transition: From Doosan to Develon
The decision to adopt the Develon name followed the completion of the sale of Doosan Infracore to HD Hyundai in August 2021. Although the company retained the Doosan name through a transitional period, leadership ultimately chose to fully embrace the new Develon brand earlier than required - positioning the business for a global relaunch under a unified identity.
The rebrand was officially unveiled at a press event in Las Vegas, where industry partners and media saw the first public introduction of the Develon name and identity. Since then, Develon branded equipment has been showcased at major industry shows such as CONEXPO-CON/AGG, further establishing its presence in key markets such as North America, Europe, and Asia.
What Customers Can Expect
Despite the name change, the core values that made Doosan a trusted name - durability, performance, and dealer support, remain unchanged. Develon equipment continues to feature the same quality engineering and build standards, maintaining the distinctive orange look that operators and fleet managers associate with reliability.
Additionally, Develon emphasises its commitment to innovation and advanced technologies, including next generation autonomous systems, safety enhancements, and new solutions aimed at improving productivity and sustainability across construction, mining, forestry, and rental industries.
Looking Ahead: A Brand Built for Growth
For decades, the legacy that began with Daewoo, evolved through Doosan, and now continues under Develon has earned a solid reputation in the heavy equipment sector. With the rebrand successfully implemented worldwide, Develon is poised to build on that heritage and lead the industry into its next era of development - onward and upward.